Axis & Anchor partners with startups and established organizations to build, scale, and transform the talent, culture, and organizational infrastructure behind exceptional companies.
Axis & Anchor partners with organizations at pivotal moments—whether building the foundation for growth or transforming what already exists.
Axis & Anchor was founded by Katie Potter, an Industrial-Organizational Psychologist and Talent & People executive with 25 years of experience building, scaling, and transforming Talent, performance, culture, and organizational infrastructure across high-growth companies.
Her approach combines the science of organizational psychology with decades of hands-on operating experience—and a deeply human approach to how companies build and lead teams. People Operations should never lose sight of the people, and Talent should be treated as a business strategy, not a support function.
Her approach to Talent applies the same commercial discipline and rigor organizations bring to sales: know who you’re trying to reach, understand what matters to them, build genuine relationships, communicate a compelling value proposition, and create an experience that makes exceptional people want to join—and stay.
Her work spans executive talent strategy, workforce planning, performance and career architecture, organizational design, leadership development, and culture building and transformation—shaping the people, practices, and operating systems that carry organizations from early-stage growth through enterprise scale.
The strongest People and Talent strategies balance business rigor with human judgment and care.
They aren’t theoretical—they have to work within the realities of the business and for the people who make that business possible.
